Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Market Research – Gender Balanced
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Market Research – Gender Balanced
Uncategorized

Market Research – Gender Balanced

TomAnderson
TomAnderson
4 Min Read
SHARE

Earlier this week I spoke to two graduate level classes in public relations at Iona College. The students were wonderful and had some great questions after my talk.

One thing I thought was a bit unusual was that 90% of the students were women. The professor told me that this ratio isn’t all that uncommon in PR. It got me thinking about market research, and so I did some quick poking around on LinkedIn.

The competitive intelligence information available on LinkedIn is quite amazing by the way. You can identify patterns, i.e., which companies and educational institutions are feeding other companies employees, what is the average age, gender, etc. And all this without text mining!

More Read

Optimization Analytics Comes to the Mass Market
Charlie Rose, Customer Service, and the Master Twitter Record
A Look at Cyber Security Trends for 2014
The Joy (Division) of Visualization
Look, Ma. No ETL

In any case, in regard to gender and PR, I did find that indeed it skews heavily female (see chart above). Looking at three of the top PR firms, average ratio of female to male was 35%/65%. Something single college men considering a major may want to take into account ;)

In terms of Market Research I think industry myth has been that market research skews more female. But by looking at 10 random firms our field looks to be quite balanced (54%male/46%female).

Our clients in CPG seem to skew just …



Earlier this week I spoke to two graduate level classes in public relations at Iona College. The students were wonderful and had some great questions after my talk.

One thing I thought was a bit unusual was that 90% of the students were women. The professor told me that this ratio isn’t all that uncommon in PR. It got me thinking about market research, and so I did some quick poking around on LinkedIn.

The competitive intelligence information available on LinkedIn is quite amazing by the way. You can identify patterns, i.e., which companies and educational institutions are feeding other companies employees, what is the average age, gender, etc. And all this without text mining!

In any case, in regard to gender and PR, I did find that indeed it skews heavily female (see chart above). Looking at three of the top PR firms, average ratio of female to male was 35%/65%. Something single college men considering a major may want to take into account ;)

In terms of Market Research I think industry myth has been that market research skews more female. But by looking at 10 random firms our field looks to be quite balanced (54%male/46%female).

Our clients in CPG seem to skew just slightly more male than we do (57% male/43% female). For kicks I took a look at accounting and management consulting as well, and these tended to skew more male (60% and 68%, respectively).

So, not sure exactly what if anything else this says about Market Research, but I think it’s a good thing :)

@TomHCAnderson

Link to original postTom H. C. Anderson – Anderson Analytics

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

How to Simply Explain Twitter

2 Min Read

For Rent: Lots Of Space (Not Digital)

4 Min Read

Virtual Workforce, A Growing Part of the New Normal?

5 Min Read

6 Ways to Futureproof Your Linux Infrastructure [SLIDESHARE]

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?