Those who Tweet

August 6, 2009
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We’ve posted articles and hosted SIA calls on the demographics of social media… a recent eMarketer article gave some insight on Why People Use Twitter. Most do it to keep in touch with friends, over 20% use the social medium for work-related endeavors (apply to yesterday’s post.) and another near-10% are using it to research.

From a demographic perspective, those under 35 were interested in updating their status and the 35+ crowd preferred to keep things business as usual. Women were more likely to interact with friends, family and celebrities than men; however, men were more likely to follow bloggers. It’s also noteworthy that friends tell friends about Twitter – over half the total population said a friend or family member introduced them to the site, another 35% were there because of a co-worker.

Remember that you can get your latest Email Yogi info through Twitter, follow us today and re-Tweet the posts you like!

Link to original post


We’ve posted articles and hosted SIA calls on the demographics of social media… a recent eMarketer article gave some insight on Why People Use Twitter. Most do it to keep in touch with friends, over 20% use the social medium for work-related endeavors (apply to yesterday’s post.) and another near-10% are using it to research.

From a demographic perspective, those under 35 were interested in updating their status and the 35+ crowd preferred to keep things business as usual. Women were more likely to interact with friends, family and celebrities than men; however, men were more likely to follow bloggers. It’s also noteworthy that friends tell friends about Twitter – over half the total population said a friend or family member introduced them to the site, another 35% were there because of a co-worker.

Remember that you can get your latest Email Yogi info through Twitter, follow us today and re-Tweet the posts you like!

Link to original post