Health on Social Media

August 4, 2009
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Social Media has become the go-to solution for eMarketers for quite a while now… and has recently attracted new successes including non-profit health groups and drug companies; here are a couple great articles of groups finding a new home online:

Diabetes and Twitter
A recent AdAge article highlighted the venture Novo Nordisk, a pharmaceutical company, has made into the space with through a branded Twitter page. @racewithinsulin is updated by professional race car driver, social-media fan and diabetic, Charlie Kimbal. For the most part, the tweets have been about his day-to-day racing activities with branded tweets featuring Novo Nordisk prescription drugs, Levemir and NovoLog, in a subtle way. There are also links to prescription drug information.

Lupus and Facebook
Another success story is that of the Lupus Foundation of America (LFA) and their Facebook presence; a SmartBlog on Social Media post detailed how Wick Davis from the LFA took over a dormant site and increased donations 790% through the channel.

He also learned that his recipients like to receive information through many mediums, including their message boards, Facebook, Twitter and blog sites in addition to their biweekly


Social Media has become the go-to solution for eMarketers for quite a while now… and has recently attracted new successes including non-profit health groups and drug companies; here are a couple great articles of groups finding a new home online:

Diabetes and Twitter
A recent AdAge article highlighted the venture Novo Nordisk, a pharmaceutical company, has made into the space with through a branded Twitter page. @racewithinsulin is updated by professional race car driver, social-media fan and diabetic, Charlie Kimbal. For the most part, the tweets have been about his day-to-day racing activities with branded tweets featuring Novo Nordisk prescription drugs, Levemir and NovoLog, in a subtle way. There are also links to prescription drug information.

Lupus and Facebook
Another success story is that of the Lupus Foundation of America (LFA) and their Facebook presence; a SmartBlog on Social Media post detailed how Wick Davis from the LFA took over a dormant site and increased donations 790% through the channel.

He also learned that his recipients like to receive information through many mediums, including their message boards, Facebook, Twitter and blog sites in addition to their biweekly e-newsletter. His donation success on Facebook has sparked the need to examine other mediums like Twitter for additional charitable giving campaigns.

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