Month: July 2016

Call for Contributors

Did you know that you can contribute to SmartData Collective? That’s right,…

Editor SDC Editor SDC 2 Min Read

Use Big Data to Increase Direct Sales Bottom Line

Big data can be overwhelming. But parse through it and you may…

jessoaks11 jessoaks11 6 Min Read

How Airlines Measure Loyalty Using Big Data & Analytics

An ongoing debate in the loyalty world is what type of customer…

Mark Ross-Smith Mark Ross-Smith 10 Min Read

IT Outsourcing: Benefits, Risks and Best Practices

With CRM, BI, storage, document management and other systems moving rapidly to…

Annie Bustos Annie Bustos 6 Min Read

How to Segment Your Customer Database (Frequent Flyer Edition)

Step by step guide on implementing a customer segmentation solution - without…

Mark Ross-Smith Mark Ross-Smith 7 Min Read

Ways CRM Adoption Creates Seamless Revenue Making Opportunities

Make a customer, not a sale - “Katherine Barchetti”Well, in today’s highly…

Shraddha Tewari Shraddha Tewari 7 Min Read