Handling the Information Overload in Marketing With Big Data
With sophisticated tools to capture every little movement and activity of customers…
3 Ways your Technology Should Service Customer Experience in 2016
The year is wrapping up and as we start to look forward…
An Inconvenient Truth: Crowd-Sourced Approaches to Statistical Analysis in Science – and what this means for you
© xkcd.com (adapted from the original to fit the dimensions of this…
Microsoft OneDrive Nixes Unlimited Storage Offerings
Cloud storage providers have been playing a game of one upmanship for…
Big Data, Automation, Mobility: Keys to Growing Your Small Business
For many years, big data has been the darling of the big…
Past, Present, and Future of Predictive Analytics: Our Analysis & Findings
Today we would like to share our short analysis on how the…
Commercializing Big Data: Frequent Flyer Programs
I recently shared an article on how airlines are using information to…
Lookalike Audiences: How to Find and Engage Them Using Big Data
You know your target market better than anybody. You know their age…
To Query or Not to Query: That Is the Question
The growth of the digital economy has resulted in torrents of data.…
An Inside Look at How Big Data Is Changing Fleet Management
While you don’t hear a whole lot about it outside of the…
