Analytics
2011 views

Rethinking Big Data’s Usability

Josh Knauer - August 16, 2016

The emergence of Big Data has forever changed the face of business. With so much information available, business decisions in areas like marketing and advertising have the…

Big Data
1490 views

Lookalike Audiences: How to Find and Engage Them Using Big Data

Josh Knauer - November 2, 2015

You know your target market better than anybody. You know their age range, gender, income level, education level and just about everything else there is to know.…

Data Visualization
1123 views

By the Data: The Geography of Gender-Based Income Inequality

Josh Knauer - March 10, 2015

These days, it feels like issues relating to gender-based income gap are finally coming to the forefront. In late February, actress Patricia Arquette used the internationally televised…