Who Uses Social Networks Anyway: Part I

New Anderson Analytics Social Media Study – US Social Network Services

Anderson Analytics just completed a new social media study specifically on the use of the four most popular US social network services: Facebook, MySpace, LinkedIn and Twitter. The below chart gives you an idea of just how many Americans are using SNS.

US Social Network Penetration

Our clients will be receiving a more in-depth report. However, we’ll be releasing partial findings of this study in an upcoming press release and will also post a few interesting findings here on the blog and on Anderson Analytics site over the next few days.

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The study sampled over 11,000 GreenfieldOnline panelists over an 11 month period to understand SNS reach and overlap among the US Online Population. In May Anderson Analytics surveyed an additional 5,000 panelists of which over 1,250 participated in an in-depth attitude and usage survey. We then projected and balanced results based on key variables including age and gender. Importantly we identified “Social Network Users” as those having used a service within the past 30 days. This is a far more realistic definition of “active user” than those often shown elsewhere such as “unique monthly users”.

We gave AdAge a preview of some of the findings. You can read about it online already “What Your Favorite Social Network Says About You” or wait till the print issue comes out on Monday.

Tom

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Tom H. C. Anderson – Anderson Analytics