The Top 10 Social Media Research Complaints #MRX

Oh yes, I’ve heard it all. Having been in the deep end of social media research for several years now, I’ve heard every possible complaint about social media listening research that exists.

Oh yes, I’ve heard it all. Having been in the deep end of social media research for several years now, I’ve heard every possible complaint about social media listening research that exists.

1. There is no demographic data
2. It’s not a representative sample
3. It doesn’t measure awareness or incidence
4. It provides no insight
5. It doesn’t do anything better than what I’m already doing
6. It’s not accurate
7. It doesn’t have data on anything I’m interested in
8. It’s too expensive
9. It’s too complicated
10. It doesn’t do laundry

Have you got any others to add to the list? I challenge you to name a complaint I haven’t heard before. Go!