The Top 10 Social Media Research Complaints #MRX

AnniePettit July 9, 2012

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Oh yes, I’ve heard it all. Having been in the deep end of social media research for several years now, I’ve heard every possible complaint about social media listening research that exists.

Oh yes, I’ve heard it all. Having been in the deep end of social media research for several years now, I’ve heard every possible complaint about social media listening research that exists.

Below are just ten of the more popular complaints. Over the coming weeks, I’ll address each one individually in terms of whether it’s true or false, and how we can resolve the problem if there is one.

English: Angry cat

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There is no demographic data
It’s not a representative sample
It doesn’t measure awareness or incidence
It provides no insight
It doesn’t do anything better than what I’m already doing
It’s not accurate
It doesn’t have data on anything I’m interested in
It’s too expensive
It’s too complicated
It doesn’t do laundry

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Have you got any others to add to the list? I challenge you to name a complaint I haven’t heard before. Go!

social media research

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