If you go back to my past discussion on Marketing as the Offensive Tackle, you’ll find that social media is just the answer to filling in where sales is exposed in the customer decision process. While many marketers think or are trying to work social media into a lead management’s strategy, think again. Social media is the key to awareness, credibility, and nurturing. It can also be a valuable tool in your competitive analysis.
Here are 5 tips to consider when implementing or refining your social media strategy.
1. Identify how customers leverage social media in their research, purchasing, and decision process
2. Leverage customer questions and their answers to formulate or refine content strategies
3. Track where competitors are present in social media and the amount of views, comments, and traffic is generated
4. Web 2.0 your Website assets by tagging to thought leadership, solution, and product venues
Measure and compare social media property sourcing to websites and feed adoption
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