“Every company that talks to the consumer can improve its marketing and sales revenues simply by cutting back on mass marketing and highly targeting information to people that’s relevant,” says Rebecca Bucnis, a global program director for Teradata. “It’s really a simple, simple equation, and it’s not hard to do, and there are really lots of ways to go about achieving that growth.”
Rebecca, who has worked in Asia, Europe and the Americas and is currently located in the Netherlands, is a marketing specialist responsible for program execution of customer management, active enterprise intelligence and emerging technology solutions for Teradata. Much of her consulting experience has been in the retail field. In this interview she notes how “data sources that used to be tightly defined are growing and stretching enormously” and talks about how companies can drive the customer experience—for example, by tracking web browser behavior to tap into customer intentions.
Rebecca is one of four panelists for SmartData Collective’s first webinar, “How to Boost Service, Cut Costs, and Deliver Great Customer Experiences – Even in a Down Economy,” on April 16. Be sure to join her and the others on Thursday.
Listen now:
