Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Branding Your Country
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Branding Your Country
Business IntelligenceCRMData Mining

Branding Your Country

ariherzog
ariherzog
3 Min Read
SHARE

If you agree Israel’s marketing program, successfully promoted through beauty and consumerism, is working to dispel the mass media myths of a warmongering nation, what are other countries doing to brand themselves?
Who are the counterparts to Sports Illustrated swimsuit edition cover girl Bar Refaeli? She’s proud of her Israeli identity and flaunts it, as 1.7 […]

—
Thank you for reading! If you enjoyed this, please consider following more tips by RSS or email delivery. | Twitter | FriendFeed | Email

More Read

Image
Danger: 3 Reasons to Be Scared of Big Data
Government IT Savings Success – Time to Open the Piggy Bank…Carefully
Keep the Kindle Away From Me
Open Document Function
Proctor & Gamble – A Case Study in Business Analytics

If you agree Israel’s marketing program, successfully promoted through beauty and consumerism, is working to dispel the mass media myths of a warmongering nation, what are other countries doing to brand themselves?

Who are the counterparts to Sports Illustrated swimsuit edition cover girl Bar Refaeli? She’s proud of her Israeli identity and flaunts it, as 1.7 million viewers over two weeks can attest:

As Barack Obama molds his Cabinet and senior advisors, should he create, as Keith Ferrazzi suggested for President Bush in January 2008, a chief marketing officer?

Friends and clients who run global companies abroad, along with officials of other governments, tell me it’s getting harder to publicly support America. The world, they say, which once saw us as liberators, innovators, bearers of economic well-being and personal hope, now sees us as ‘America the Bully,’ with more money and weapons than sense, only “pretending” to serve others for our own narrow self-interest.

In all fairness, this is not totally new. For a lot of people, America hasn’t stood for apple pie in a long, long time. Consider how reflexively anti-American Europe was in the 1970s and 1980s. The rocky relationship that America has had with the outside world for a while now is something that needs and can be addressed.

How can we improve the branding of America beyond our borders? Is it the role of government to lead a marketing effort, as both Israel and Ferrazzi agree? Or, should it be the role of me and you to emulate Bar Refaeli and be brand ambassadors for our countries?

—
Thank you for reading! If you enjoyed this, please consider following more tips by RSS or email delivery. | Twitter | FriendFeed | Email


Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

The Map is not the Territory

5 Min Read

Electrospinning is a process that uses an electrical charge to…

2 Min Read
AI for MSPs
Artificial IntelligenceExclusive

Autotask and ConnectWise Prove the Benefits of AI in IT

10 Min Read
AI and cloud security
Artificial Intelligence

AI Driven Cloud Security Becomes Tremendously Important In 2020

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?