This post (http://www.dmreview.com/issues/2007_46/10001040-1.html?portal=analytics) is an interesting example of the assessment of analytics software. The key paragraph is the conclusion where Mr. Raab statesInstead of a horserace between product features, this approach puts the focus where it should be: on value to your business. It recognizes that the value of a new tool depends on the other
This post (http://www.dmreview.com/issues/2007_46/10001040-1.html?portal=analytics) is an interesting example of the assessment of analytics software. The key paragraph is the conclusion where Mr. Raab statesInstead of a horserace between product features, this approach puts the focus where it should be: on value to your business. It recognizes that the value of a new tool depends on the other
