Yesterday’s post is related today’s and the Bollywood movie I watched a few days ago of an aspiring novelist who sets up a letter writing shop. The movie was set some years back, and the main character moves back from the city to his remote village where people need his help in communicating with their loved ones in different parts of the country. Things start slow, he writes whatever he is told but his letters get few results. He soon learns that the best way to elicit a response from the recipients is to write with his heart, customers come to him and tell him what they wish to communicate; he then weaves a beautiful tale. He is passionate about his job, taking non-responses personally; his results are amazing, he’s able to get people to respond, send money and even come and visit their relatives.
Take a look at your email copy; are you truly getting your message across to your customers and prospects? Do you simply list a product and price or do you write copy that coaxes a click through, here are a few ways to say the same thing:
Golden vanilla pound cake.
Fine-grained, moist and golden is everyone’s dream of pound cake perfection.
Sale ends tomorrow.
Our super savings, with over 100 items, ends Friday.
A great bank and superb interest rates.
Find all the tools you need to succeed in your financial life – they’re yours for the taking!
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Back to the Bollywood tale… the main character’s letters were so well put together that the recipients would write back asking for more if they hadn’t received something in a while. Try to elevate your messages, engage recipients and keep them enthralled.
