Best of 2008: Innovation

December 29, 2008
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It’s only natural to use this last week of the year to reflect, plan and set goals for the next twelve months. Keeping with these themes, we’re publishing four posts this week to highlight the best of 2008 and help you prep for ‘09.

To set the stage for the week, let’s look back to a post from August that asks What Are You Doing to Be Innovative? This article looks at your eMarketing program as a whole, evaluating all components that should be in


It’s only natural to use this last week of the year to reflect, plan and set goals for the next twelve months. Keeping with these themes, we’re publishing four posts this week to highlight the best of 2008 and help you prep for ‘09.

To set the stage for the week, let’s look back to a post from August that asks What Are You Doing to Be Innovative? This article looks at your eMarketing program as a whole, evaluating all components that should be included.

One possible innovative technique came from a loyal reader, his Dynamic Whitelisting concept was posted last month. See how Drew won our contest for innovative email ideas… if you’re not quite there, check some of our other Deliverability posts like the February post, What’s DKIM got to do with it?

Finally, use this time to look back at your program, evaluate metrics and set your 2009 goals, our July post walks you through Your Quarterly Check-up. Use these techniques (and our eMarketer’s Calendar) to plan your next campaigns also make plans to visit tomorrow for more in our Best of 2008 review.
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