Deep learning and other big data innovations have been incredibly important in helping us persevere in the face of the COVID-19 pandemic. A growing number of regions like Singapore are using big data and AI to conduct better contact tracing.
However, there are ways that businesses can use big data and machine learning to stay afloat during this crisis. They may want to explore the benefits of deep learning to improve their marketing during and after the pandemic.
Deep Learning Will Be Crucial to Marketing Strategies After the Pandemic
We are all well-aware of the current business environment caused by the COVID-19 crisis. To be more specific, the coronavirus has shaken every economy worldwide, causing sharp declines in the financial forecasts for 2020, as well as changes in the marketing strategies. Deep learning is going to be instrumental to the future of marketing. Keep reading to learn more.
Marketing Strategy Changes Must Rely on Developments in Deep Learning
Up until today, we have observed two general options for getting over this global occurrence. The coronavirus has either paralyzed a marketing team or initiated its thrive. Companies that utilize deep learning and other AI technology tend to fall into the latter category. During the beginning of the pandemic, Forbes Research Council published an article on the ways that deep learning is disrupting marketing.
More specifically, certain companies played it safe, so they have decided to cut back on marketing expenses. However, others have increased their spending, thus came with interesting ways to engage with their audience during these difficult times. Those that used deep learning to scale marketing in the most economical way have fared the best.
As a business owner, you must understand the importance of keeping in touch with your target market. And the only way to do so during economic uncertainty and lockdowns is with an appropriate digital marketing strategy.
Digital Marketing Strategy
Today, most businesses have already positioned themselves online. However, if you haven’t begun your digital marketing strategy yet, it would be best to start with a cheap web hosting. You can’t use a big data marketing strategy without at least having a website first.
Your past PPC strategy will probably no longer apply to your marketing after the corona crisis. So, you better start planning a long-term marketing strategy as a response to the shift in competition, searches, and market share in your industry. You will need to use AI to understand trends carefully, so you can choose the best keyphrases to target.
If you need to know more, we provide the top 5 strategies for effective digital marketing adjustments to improve your performance with deep learning.
Change the Bidding Strategy to Be More AI Driven
As expected, the competitive market has been significantly changing over the crisis. So, unlike before, you cannot just set an automated bidding strategy or targets and stick to them. On the contrary, you must implement constant monitoring of the business environment, dedicating special attention to the volatile market. The good news is that AI tools can help streamline monitoring, so you can catch changes more quickly.
The good news is that the rates of marketing lead opening emails are higher than usual. Thus, you may be able to take advantage of the changes.
Promote Health and Safety Measures
The COVID-19 crisis has changed the perspective of humans all around the globe. So, even after the pandemic, when you return to your general business practices, you’ll need to highlight the safety measures you implement.
The preservation of the employees’ and customers’ health may include wearing masks, changing work hours, or limiting the number of visitors. Keep in mind that this applies to businesses with offline locations, as well as online ones.
A great way to promote your business during the pandemic is to send informational emails of how your brand works toward keeping everyone safe. The key issue is to speak honestly to your audience, without the intention to sell.
AI has made it easier to keep people in touch while still social distancing. Take advantage of this.
Use Additional Channels
According to research from Forbes, social media engagement has increased by 61% since the beginning of the virus. Hence, it’s much easier to develop an SMM strategy now that people spend more time on their devices. Deep learning has made SMM strategies even more effective, as Neil Patel and other marketing experts will point out.
To increase your reach, you should consider optimizing your existing strategy by using more marketing channels. For example, you can add chatbot marketing as a way to answer the numerous questions of your clients.
Adapt your Keywords
Like everything else, the COVID-19 crisis has also changed the way people search on the Internet. As a business owner, you probably understand the importance of keywords for Google rankings and marketing positioning.
Hence, you should review the keywords you are currently using and adapt them to current trends. For these causes, you may use various online tools, such as Google Trends.
Relevant and Sensitive Advertise
Finally, you should remove anything that appears insensitive from the messages in your pipeline. Not all of your current collaborators will make sense after the crisis and a good franchise marketing system will take this into account.
A great tip is to check your competitors and the message they are trying to promote. Lately, ‘Shop local’ has become a popular search trend, driving lots of traffic to online stores. So, you may as well use it to attract your local clients.
Deep Learning Will Be Critical to Marketing After the Lockdown Ends
AI is going to be more important in many industries after the COVID-19 pandemic comes to an end. After all, bouncing back and returning smarter is what makes good or successful leaders. So, instead of cutting down the expenses, you may as well try and adjust to the crisis. Deep learning can be very helpful in these situations.
It takes a bit of time to find a post-crisis marketing strategy. However, you can take advantage of the emerging trends and reposition your business in your existing niche. In other words, not everyone will be able to keep their reputation and audience. So, make sure to be one of those who will!