The Technology behind Social Media Analytics – An interview with Greg Greenstreet, CTO, SVP Engineering of Collective Intellect

February 2, 2011

Recently, I had the great opportunity to sit down with Greg Greentstreet, our CTO and SVP of Engineering here at Collective Intellect. Many of our most recent blog posts are about the uses of social media analytics or trends and insight in Social CRM that we thought it might be a good time to talk about the technology behind Collective Intellect. Greg had a lot of patience with me as he described the differences between semantic analysis, Boolean search and natural language processing.