Very Simple Segmentation Ideas for Retailers
Segmentation Strategy is a pretty common theme among eMarketers; we’ve covered some…
Nine Really Simple Segmentation Strategies
Segmentation can be as important as any other component of message development.…
The Nerd-Geek Venn Diagram Applied to Analytics
Ever since the brilliant Nerd-Geek-Dork Venn diagram below started zipping all over…
The Enterprise 2.0 Consultant
I was heading to work for my new client this week when…
How to Drive Results Quickly…
1) Understand your Customers Don't assume your previous customer insights hold true,…
Twitter Analytics: Cluster Analysis reveals similar Twitter Users
So far we have seen various examples of using analytics to gain…
Five Segmentation Must-Dos
We’ve all read how precision targeting is the key tactic to creating…
#6: Here’s a thought…
An occasional series in which a review of recent posts on SmartData…
Segment… not Slice & Dice
We spent last week exhibiting at Marketing Sherpa’s Email Summit in Miami…