Segmentation Strategy is a pretty common theme among eMarketers; we’ve covered ...

Segmentation can be as important as any other component of message ...

Ever since the brilliant Nerd-Geek-Dork Venn diagram below started zipping all ...

I was heading to work for my new client this week ...

1) Understand your Customers Don’t assume your previous customer insights hold ...

So far we have seen various examples of using analytics to ...

We’ve all read how precision targeting is the key tactic to ...

An occasional series in which a review of recent posts on ...

We spent last week exhibiting at Marketing Sherpa’s Email Summit in ...