Business Intelligence
627 views

How to Drive Results Quickly…

SundeepKapur1 - June 14, 2010

1) Understand your Customers Don't assume your previous customer insights hold true, economic challenges can change consumer views dramatically. Focus…

Data Mining
845 views

Twitter Analytics: Cluster Analysis reveals similar Twitter Users

ThemosKalafatis - May 26, 2009

So far we have seen various examples of using analytics to gain insights from Twitter. Using cluster analysis is a…

CRM
669 views

Five Segmentation Must-Dos

SundeepKapur1 - April 30, 2009

We’ve all read how precision targeting is the key tactic to creating relevance and engagement. To achieve this precision, you…

Business Intelligence
631 views

#6: Here’s a thought…

brianfarnan1 - April 19, 2009

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:Trend analysisTrend analysis in…

Business Intelligence
709 views

Segment… not Slice & Dice

SundeepKapur1 - March 23, 2009

We spent last week exhibiting at Marketing Sherpa’s Email Summit in Miami and one of the major questions we received…