Tag: segmentation

Very Simple Segmentation Ideas for Retailers

Segmentation Strategy is a pretty common theme among eMarketers; we’ve covered some…

SundeepKapur1 SundeepKapur1 3 Min Read

Nine Really Simple Segmentation Strategies

Segmentation can be as important as any other component of message development.…

SundeepKapur1 SundeepKapur1 3 Min Read

The Nerd-Geek Venn Diagram Applied to Analytics

Ever since the brilliant Nerd-Geek-Dork Venn diagram below started zipping all over…

AkinArikan AkinArikan 2 Min Read

The Enterprise 2.0 Consultant

I was heading to work for my new client this week when…

MIKE20 MIKE20 5 Min Read

How to Drive Results Quickly…

1) Understand your Customers Don't assume your previous customer insights hold true,…

SundeepKapur1 SundeepKapur1 4 Min Read

Twitter Analytics: Cluster Analysis reveals similar Twitter Users

So far we have seen various examples of using analytics to gain…

ThemosKalafatis ThemosKalafatis 6 Min Read

Five Segmentation Must-Dos

We’ve all read how precision targeting is the key tactic to creating…

SundeepKapur1 SundeepKapur1 3 Min Read

#6: Here’s a thought…

An occasional series in which a review of recent posts on SmartData…

brianfarnan1 brianfarnan1 8 Min Read

Segment… not Slice & Dice

We spent last week exhibiting at Marketing Sherpa’s Email Summit in Miami…

SundeepKapur1 SundeepKapur1 3 Min Read