Data is the backbone of effective digital marketing, and content is ...

 The software-as-a-service (SaaS) model has been increasingly gaining popularity with enterprises. ...

Big data is redefining the world of marketing. A growing number ...

Trying to create the ultimate SaaS pricing strategy is tricky, to ...

Long gone are the days when a simple sheet of paper ...

Gainsight, the former JBara Software, has created a big data platform ...

Introduction Data stored in SaaS applications is often inaccessible to BI ...