By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: AI Assists with Reputation Management through Email Validation
Share
Notification Show More
Latest News
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Artificial Intelligence > AI Assists with Reputation Management through Email Validation
Artificial Intelligence

AI Assists with Reputation Management through Email Validation

AI technology is very important for validating emails to avoid getting flagged as spam.

Sean Parker
Last updated: 2022/04/24 at 4:29 PM
Sean Parker
9 Min Read
email validation is possible with AI technology
Shutterstock Photo License - BadBrother
SHARE
- Advertisement -

Artificial intelligence technology has become very important in recent years. One of the many benefits of AI technology is that it can help with reputation management. A growing number of companies are using AI technology to screen the Internet to find mentions of their company and address anything that doesn’t align with their desired brand image.

Contents
AI Makes Email Validation PossibleThe types of email validation and how to begin themHow the batch validation process is done with AIAI is Very Important for Email Validation

However, there are other important reputation management techniques that use AI that don’t get as much attention. One of them is email validation for email marketing.

- Advertisement -

We have talked in depth about the benefits of using big data and AI in email marketing in the past. However, we didn’t talk as extensively about the role of using this technology for email validation.

One of the most basic lessons of email marketing is not to send emails out en masse without regard for who you’re sending them to. This is one of the key flags that internet service providers (ISPs) use to identify spammers and people who send malware, so doing it is a sure-fire way to reduce your reach despite sending more emails out.

More Read

ai in ppc advertising

5 Proven Tips for Utilizing AI with PPC Advertising in 2023

5 Ways AI Technology Has Disrupted Website Development
7 Mistakes to Avoid When Using Machine Learning for SEO
Implementing AI to Automate LinkedIn Messaging
Amazing Ways AI is Changing the Marketing Landscape

So, how do you make sure that your email lists are clean of bad IPs and keep your reputation healthy? Email validation is your friend.

Email validation tools use AI technology to verify the authenticity of emails before you send them. Companies that recognize the value of AI technology will get a lot more traction with their email marketing strategy.

AI Makes Email Validation Possible

Email validation is the process of making sure that email addresses not only exist but are valid and capable of accepting mail. Advances in AI technology has made this a lot more feasible. It’s also the process of checking that the email address in question is connected to a real person and not simply a bot or spam trap, since while these are not active accounts they can still hurt your reputation.

- Advertisement -

Capterra has an article that talks about the role of AI in email validation. Here is an excerpt of the most important details:

“AI technology can help identify catch-all email addresses. It can detect the level of interaction a recipient has with emails to identify if the recipient is a real person. Based on this information, [the AI] allocates a score to each email address. This score can be used to decide whether or not to keep an address on the mailing list.”

Now that you appreciate the capability of AI to distinguish between valid and invalid emails, you can start learning why it can be useful.

The need for using AI to validate emails is pretty clear – high rates of unopened, bounced or spam filtered emails hurts your sender reputation, and can even get you labeled as a potential spammer by ISPs. If this happens, they’ll likely flag your message as suspicious or send it straight to the spam box, which is exactly what you don’t want with an email marketing campaign.

The types of email validation and how to begin them

There are two types of email validation you can perform. The first is simple, and is known as real-time validation, whereas the second is more complex and is referred to as batch validation. Both methods are useful, but catch out different things so you’ll likely want to use both for email hygiene purposes.

- Advertisement -

Real-time validation is simple. I’m sure you’ve come across a sign-up form that asks you to enter your email, then sends a code for you to enter or a link for you to click to that email address in order to verify that it actually exists.

This is a great way of stopping subscribers from entering incorrect emails by mistake, or nonsense emails on purpose – some cruel people try to do this in masse in order to take down your servers!

Batch validation is a different beast and is usually done by an outside service provider unless you’re a whiz in the field. Essentially, the provider will look at the list of subscriber emails and validate them, that is to say make sure that they are still active and capable of receiving emails. Note that this process isn’t perfect, but when you’re dealing with a list of hundreds of thousands of emails you can afford to have one or two slip-ups.

How the batch validation process is done with AI

Batch validation uses AI to check the email addresses on your list for several factors, starting with simple checks and working its way up to more complex ones. The steps can theoretically be done in any order, but the recommendation is to do certain steps first in order to save time.

The most common order of operations is as follows:

- Advertisement -
  • Check syntax

Email addresses have to be formatted a certain way if they’re going to be understood by the servers receiving their messages. The valid format consists of a username, the @ symbol then a domain name such as “google.com” afterwards. Any email address that isn’t formatted in this way is invalid and as such should be cut.

  • Check domain(s)

Having a domain in the address is all well and good, but if it doesn’t actually exist then the email won’t be valid. Domains can also expire over time, so what was once valid can become invalid between checks.

  • Check MX records

Mail exchange (MX) records will tell you if the domain in question is still receiving emails, after all even if it exists it might not be active.

  • Check SMTP

Simple Mail Transfer Protocol is the term used for the most common channels of communication between email servers. If a domain has an SMTP it will show up in the MX check, but you can further validate the individual email address with an SMTP “ping” which will see if that specific address is still connected to the server’s channels of communication.

  • Check for common bot addresses

Bot’s aren’t very creative or good at coming up with believable usernames, and when spammers and other malicious persons use bots to create email addresses you can usually spot them. I’m sure you’ve received a suspicious email from an address that’s just a string of hexadecimal code @ google.com – this is what this step checks for.

- Advertisement -
  • Check for undesirable domains

Some domains are known to be spam traps, temporary account providers or mail forwarding services. While the latter two aren’t actively trying to hurt your sender reputation, they lead to a lot of unopened or bounced emails in the long run which can hurt your reputation.

AI is Very Important for Email Validation

Email validation is an absolutely necessary step for anyone performing mass email marketing campaigns. Fortunately, new advances in AI have made it possible. Even one in a thousand bad emails can get you flagged as suspicious by internet service providers, which is the last thing you want. Using email validation and other methods of hygiene keeps your reputation strong and the emails flowing.

TAGGED: AI in marketing, email marketing
Sean Parker April 22, 2022
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
By Sean Parker
Sean Parker is an entrepreneur and content marketer with over 5 years of experience in SEO, Creative Writing and Digital Marketing with Rank Media. He has worked with several clients from all over the globe to offer his services in various domains with a proven track record of success.
- Advertisement -

Follow us on Facebook

Latest News

ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai in ppc advertising
Artificial Intelligence

5 Proven Tips for Utilizing AI with PPC Advertising in 2023

10 Min Read
ai in web design
Artificial Intelligence

5 Ways AI Technology Has Disrupted Website Development

7 Min Read
machine learning seo
Machine Learning

7 Mistakes to Avoid When Using Machine Learning for SEO

6 Min Read
use AI to automate linkedin messaging
Artificial Intelligence

Implementing AI to Automate LinkedIn Messaging

10 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?