If I Text You Tonight, Will Your Analytics Text Me Back in the Morning?

August 13, 2015

Analytics Matters

It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though the contact information was never exchanged. So, what happened? Was there never intent to follow up? Or, did the information get lost, forgotten, or placed in a pile that never got acted upon?