Why Good Management is Still Essential in the Age of Big Data and ML

use big data to improve ROI
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In the data-driven economy, businesses can’t afford to miss out on investment opportunities when it comes to big data and machine learning. But many of today’s aspiring entrepreneurs and seasoned business managers are unfamiliar with many of the leading tech trends coming out of Silicon Valley and elsewhere and don’t know where to start when it comes to harnessing the power of big data for success in the marketplace.

So, how can you ensure your business remains relevant in the rapidly changing 21st century, and what common mistakes should you learn to avoid? Follow these tips, and you’ll be relying on big data and machine learning to optimize your business operations in no time.

Train your team before throwing them into new technology

Before you can possibly hope to understand how big data and machine learning are being combined to reshape how businesses everywhere operate, you’ll need to understand common misconceptions that many have about these emerging technologies. You’ll also want to be aware of the hurdles businesses trying to harness the power of big data encounter, so that you can overcome them when the time for investing in next-gen tech comes.

When companies try to implement business intelligence tools like machine learning into their operations, they often make a series of common mistakes that can easily be avoided if you know what to look out for. For starters, many invest in the fanciest new toys and gadgets without bringing on new team members or investing in new training programs. This means that, despite your fancy new tech, you don’t have anyone in your office skilled to properly use it. Far too often, business managers assume data-crunching programs operate by themselves and forget that they’re only tools that amplify your human capital’s pre-existing skills.

When you’re harnessing the power of technology, don’t forget the human workers who make up the heart and soul of your business; whether they’re armed with the best tools of the trade or not, your employees won’t be able to succeed if they lack the proper training to use them. Similarly, if you think you can outsource your big data operations to a third party, you need to understand that with cost-saving measures like outsourcing come necessary tradeoffs, like a loss of autonomy and weakened cybersecurity.

This doesn’t mean you should ignore the many benefits of outsourcing your machine learning work, but rather that you should just exercise serious caution when investing in new tech that your team is unfamiliar with. If you’re going to rely on a third party, you should be taking additional security measures to ensure your data privacy and work diligently to find a partner with the ethics and drive that you’d like to see in your own team members.

Understand the purpose of big data before investing

It typically goes without saying that business owners and managers should understand the purpose behind their investment before they make it, but as a matter of fact, in today’s hectic digital age, it seems that many are in a hurry to jump onboard the latest trend, regardless of whether it actually stands to help them. Before you consider employing big data and machine learning techniques to reshape your business, you should sketch out a vision for your future, and determine which areas of your operations stand to be benefited the most by the addition of big data analytics to your work.

If you’re struggling with luring in new customers, for instance, big data analytics could stand to revolutionize how you identify and court prospects. As one expert in SEO recommends for businesses with and established consumer base who are looking to employ machine learning techniques to cut cost, different tools and a different strategy will be needed if you don’t want to end up wasting your precious capital.

Don’t end up being one of the many zombie companies shambling around in today’s market with a shiny tech arsenal but absolutely no strategy on how to use them properly. If you lack ambitious planners in your workforce, or if your workers and management are simply too unfamiliar with this tech to plot out how to use it, it may be time for you to consult a third party analyst who can help you assemble a game plan for the 21st century.

The marketing industry is being changed from the top down, and you can’t afford to stagnate in old ways of doing business. Microtargeting likely customers, identifying trends of wasteful spending, and determining which markets are the most likely to grow in forthcoming years are but a few of the ways companies are using big data and machine learning to attain success. But in order to surge past your peers, you need more than shiny toys and complex algorithms. Don’t forget that all your investing should be driven by an underlying tech strategy, and that a failure to properly wield the new business tools you invest in will only lead to your company’s detriment.


Implementing machine learning might be essential for success in today’s business climate. But remember — nothing can replace good old-fashioned strategy and human relations while you tinker with new technology.