In a customer driven world it’s increasingly important to understand customer needs through Big Data, which allows you to create the best customer experience. Many marketers have that data at their fingertips, they just don’t know how to use it, while 73% of customers prefer retailers who use personal information to create a relevant experience. Teradata has released an infographic that shows the importance of data-driven marketing.
In a customer driven world it’s increasingly important to understand customer needs through Big Data, which allows you to create the best customer experience. Many marketers have that data at their fingertips, they just don’t know how to use it, while 73% of customers prefer retailers who use personal information to create a relevant experience. Teradata has released an infographic that shows the importance of data-driven marketing.
Data-driven marketing can be achieved by combining several data sources such as online and offline data as well as transactional data. Combining these structured and unstructured data sources will provide you with valuable insights about your customers. I like to call this the data triangle: combining your customer data with your social data as well as the data created via the mobile channel. Combining these different data sets is a powerful tool to create the best customer experience and increase your sales and as well as your conversion rates.
According to the infographic, there are several advantages of a data-driven marketing. These include, but are of course not limited to, the following aspects:
- You can collect all of your customer data across every platform and make it accessible to all in the organisation;
- Use real-time analytics to better understand and anticipate the needs of your customers and as well react to it;
- Create meaningful interactions and valuable communications with you customers, based on deep customer insights;
- Deliver a seamless and personal, omni-channel customer experience.
So, combining various data sources and analysing them in real time will ensure a detailed, 360-degrees, view of your customers. This will enable personalized messages/products/services for your customer via the right channel at the right price and the right moment in time and location.
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You might also be interested in my book: Think Bigger – Developing a Successful Big Data Strategy for Your Business.
This article originally appeared on Datafloq.