By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
    big data analytics in business
    5 Ways to Utilize Data Analytics to Grow Your Business
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Big Data: A Potential Opportunity And A Risk For Companies
Share
Notification Show More
Latest News
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security
DevOps on cloud
Optimizing Cost with DevOps on the Cloud
Development
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Best Practices > Big Data: A Potential Opportunity And A Risk For Companies
Best PracticesBig DataComputingData ManagementITPrivacyRisk ManagementSecurity

Big Data: A Potential Opportunity And A Risk For Companies

Annie Qureshi
Last updated: 2018/12/20 at 2:48 PM
Annie Qureshi
5 Min Read
big data security protection
Shutterstock Licensed Photo - By ideyweb
SHARE
- Advertisement -

Big data means a large volume of structured and unstructured data that inundates a business every day. According to experts, big data and data analytics play a key role in the success of businesses and organizations worldwide.

Contents
Big Data is Getting BiggerSecuring Your Company’s Big Data Treasure ChestBig Data Created by Network Activity Requires Real-Time Analysis

Big Data is Getting Bigger

It has been predicted that by 2021 global IP traffic will reach an astonishing 3.3 ZB. And 1.7 megabytes of new information will be generated every second. Much of this web traffic will be organic, but it’s possible that companies will also buy website traffic in order to run A/B tests, generate buzz around new products, or inflate the stats of their site. Both the paid and organic data collected by businesses comes from social media, machine to machine data and business transactions. The availability of so much data might feel overwhelming at first. But if corporate data acquisition teams can collect relevant information for their counterparts in data analysis, the results can be powerful. Companies and brands can increase awareness, refine their marketing strategies and improve the ROI on their marketing purchases.

- Advertisement -

Securing Your Company’s Big Data Treasure Chest

The digital world is fast evolving and more and more big data metrics are being introduced. With this, businesses and organizations can now easily acquire important information about their customers. IT companies that employ web traffic geeks offer software that safely stores important information and insure safety against potential threats by hackers. Big data has become a big target for hackers. In the US there have been news headlines like “Target Corp. Data Including 360M Customer Accounts Breached”. After a breach, this information is made available to the cyber black market. And it isn’t just traditional hacking attacks. Strategic data sabotage is a growing threat as cyber-criminals become more creative. Incredibly, big data could become both the goal of hackers, and a key part of the solution that keeps hackers out. New tools are being developed to take into account the complexity, speed, size and the variety of data that’s generated on the web – this information could be used to expose cyber-attacks. A well-designed visual representation of recently created data will help firms uncover vulnerabilities. Real time analytics are important in making strategic decisions, especially in terms of security. In data- centric security, one’s platform must possess the ability to process all data that goes in and out of the network in real-time. There are IT companies that offer security solutions combining analytics, visualization and data transformation that allow several data pools to be cross-referenced in a single platform.

Big Data Created by Network Activity Requires Real-Time Analysis

By combining all these and putting sensors to gateways of the IT infrastructure, algorithms will now detect inconsistencies and anomalies and then immediately alert the end-users. Threats and intrusions can now be easily exposed. New indicators are now being generated to inform systems of future hunts. Cybersecurity can be expensive. The hardware used to administer the processing of data can be costly, but the software and other services may prove more cost-effective thanks to market competition. The total cost will have to be weighed against the value of the assets one is protecting. When it comes to cybersecurity, it’s better to be insured against waking up one day to find your company’s reputation in ruins. And when it comes to reputation management, big data can be used to better determine what customers are saying about their business and products. Using marketing analytics, this can help promote new products and services in a more innovative way. And, that same data can be used to secure the data systems used by your company. In conclusion, big data is both a blessing and a curse. Don’t let your company fall behind the competition by failing to pay attention to trends and new network traffic. By collecting real-time data and then analyzing it for both network security and real-time marketing guidance, your company can grow at the speed of data creation – and that’s pretty darn fast.

More Read

database compliance guide

Four Strategies For Effective Database Compliance

5 Ways to Utilize Data Analytics to Grow Your Business
How to Plan a Cybersecurity Strategy for Your Small Business
Discover the Power of Analytical Insights in Your Business Data
5 Best Practices for Extracting, Analyzing, and Visualizing Data

TAGGED: big data analytics, big data security, Cyber Security, cybersecurity, data collection
Annie Qureshi March 3, 2018
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
By Annie Qureshi
Follow:
Annie is a passionate writer and serial entrepreneur. She embraces ecommerce opportunities that go beyond profit, giving back to non-profits with a portion of the revenue she generates. She is significantly more productive when she has a cause that reaches beyond her pocketbook.
- Advertisement -

Follow us on Facebook

Latest News

cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

database compliance guide
Data Management

Four Strategies For Effective Database Compliance

8 Min Read
big data analytics in business
Analytics

5 Ways to Utilize Data Analytics to Grow Your Business

6 Min Read
Cybersecurity Plan
Security

How to Plan a Cybersecurity Strategy for Your Small Business

8 Min Read
analytical insights for business data
Analytics

Discover the Power of Analytical Insights in Your Business Data

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?