By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: The Gladness and Sadness of March Madness
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Sentiment Analytics > The Gladness and Sadness of March Madness
Sentiment AnalyticsSocial Media Analytics

The Gladness and Sadness of March Madness

DanGrady
Last updated: 2014/03/20 at 7:33 PM
DanGrady
5 Min Read
Image
SHARE

ImageMarch is my favorite month. The weather starts to warm up (well, at least it used to). We honor St. Patrick’s Day, which happens to double as my anniversary. My eldest daughter was born in March. And in addition to all these personal milestones and celebrations, March plays host to my favorite sporting event—the NCAA Men’s Basketball Tournament, otherwise known as March Madness. 

ImageMarch is my favorite month. The weather starts to warm up (well, at least it used to). We honor St. Patrick’s Day, which happens to double as my anniversary. My eldest daughter was born in March. And in addition to all these personal milestones and celebrations, March plays host to my favorite sporting event—the NCAA Men’s Basketball Tournament, otherwise known as March Madness. 

Student athletes playing their hearts out in a survive-and-advance tournament, combined with the David-and-Goliath matchups that produce Cinderella stories every year creates an atmosphere that can’t be beat.

It’s a galvanizing event that brings together friends, families, and coworkers to participate in office pools, where we all use our own strategies for filling out our brackets. 

More Read

data Analytics instagram stories

Data Analytics Helps Marketers Make the Most of Instagram Stories

Use AI to Get the Most Out of Your Social Media Marketing Strategy
Social Analytics Tools Are Crucial for Successful Instagram Marketing
From Raw Data to Visualization: Marvel Social Graph Analysis
Leveraging Social Analytics for Optimizing Your Marketing Strategy

Using Sentiment Analysis of social media, I thought it would be interesting and hopefully entertaining to turn my tools toward the public’s emotions around the brackets.

For the uninitiated, sentiment analytics is one of the ways businesses can derive insights from the vast amounts of textual data they are collecting. Based on the tone (positive or negative) of the text, it receives a numeric score. Once it is quantified, the value can be used for additional analysis. For example, sentiment scores are particularly helpful in prioritizing responses to customer feedback.

We are calling this analysis “Gladness, Sadness and March Madness” because it’s all about finding emotion in the text.

To do this, we calculated sentiment scores for all of the posts and comments on the Facebook page for each of the 68 teams participating in this year’s tournament, for one week leading up to the tournament (March 9-17).

Each team has a certain percentage of posts that scored positively on their page and a certain percentage of posts that scored negatively.

March Madness Sentiment Analysis

As expected, our sentiment scores created several upsets, which can be seen in the brackets in the images.  Here are some highlights: 

  • In the opening round, No. 16 seed and play-in victor Albany pulled a stunning upset over top seeded Florida – 53.25 percent of the posts on Albany’s page scored to only 25.56 percent on the Gators page
  • Many of the pundits have picked Michigan State as a likely winner this year. They survived the first round of March Madness but were eventually defeated by Harvard 
  • There was a defensive struggle in Round 1 between the Oregon Ducks and BYU, with BYU winning by a score of 25 percent to 13.24 percent
  • There were two buzzer beaters in the Elite 8 – Albany continued its Cinderella run by upsetting Stanford 53.25 percent to 52.25 percent and Harvard slipped past University of Wisconsin–Milwaukee 45.75 to 44.59 percent
  • The analysis showed a Final Four that no one would expect going on pure basketball knowledge—Albany, Harvard, Kansas St. and Creighton.
  • The Creighton Blue Jays took on the Cinderella story from Albany and took home the NCAA title having a 60.05 percent sentiment score to Albany’s 53.25 percent

This exercise highlights a few key pieces of functionality available within a comprehensive business intelligence and analytics platform:

The ability to use social data to do comparative or competitive analysis.

  • The ability to quantify textual data by applying sentiment scores to help get more value out of the data. In this example, the sentiment scoring engine was applied to social data, but it can be applied to any textual data such as that found in feedback companies receive from customers, citizens, patients, etc.

I wish everyone interested in the tournament good luck in office pools. I’m in several myself…and I like Michigan State and Virginia as favorites. 

DanGrady March 20, 2014
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance
analyst,women,looking,at,kpi,data,on,computer,screen
What to Know Before Recruiting an Analyst to Handle Company Data
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data Analytics instagram stories
Analytics

Data Analytics Helps Marketers Make the Most of Instagram Stories

15 Min Read
use ai to get the most out of your social media strategy
Social Media Analytics

Use AI to Get the Most Out of Your Social Media Marketing Strategy

6 Min Read
social media analytics
Social Media Analytics

Social Analytics Tools Are Crucial for Successful Instagram Marketing

9 Min Read
raw data to visualization
Data Visualization

From Raw Data to Visualization: Marvel Social Graph Analysis

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?