Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Emotion Reading Technology Matures
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Quality > Emotion Reading Technology Matures
Data QualityData VisualizationSentiment Analytics

Emotion Reading Technology Matures

AlexOlesker
AlexOlesker
4 Min Read
SHARE
Image representing Affectiva as depicted in Cr...

 

Image representing Affectiva as depicted in Cr...

 

“The system can tell that a man comes by a preschool every day at recess,” an executive at a video monitoring software firm once explained to me. “It can even tell that he’s smiling. But it can’t tell whether the smile is creepy or not,” meaning that current Video Content Analysis technology, while powerful, can’t tell a grandparent from a predator, or, in another example, a hug from an assault. Breakthroughs in emotion reading technology, however, are now making our video analysis smarter.

Researchers at MIT‘s Media Lab have been developing a suite of technologies to analyze social interactions that are now hitting the market. In one project, actors mimed emotions and volunteers interpreted their expressions. The majority answers were added to a database that serves as a visual library of expressions which is compared to realtime footage using 24 feature points on the face. Researchers incorporated this technology to glasses with built in cameras that capture expressions, send them to a computer, and then tell the wearer via an earpiece and light on the lens how their interaction is going. This may seem like an overly complicated way to perform the simple task of reading reactions, but the researchers found that, on average, people were only correct 54% of the time, while the glasses were 64% accurate. The software has already been spun out to create the company Affectiva, which aims to collect emotion data over the web. Another team designed badges that use tone of voice and body language to measure persuasion and have launched Sociometric Solutions to market their technology and services to businesses. The researchers claim that their badges can boost telephone sales by 20% and already have clients like Bank of America.

Such technology has numerous uses for creating and analyzing bigger and better data. Some of the benefits are social, as for example with Affectiva that hopes to market its glasses to people with difficulty reading social interactions and the prototype has already proven popular with people with autism. Numerous labs also use their sensors and software to measure responses to products, treatments, and advertising. Affectiva offers services to use webcam footage to track responses on websites, providing the most accurate assessment of viewer response.

Emotion reading technology can also have tremendous value outside of business. As mentioned in my analysis of police use of force data, such technology would be valuable to automatically examine police video and audio recordings to better understand the underlying factors in confrontations and detect unreported instances of aggressive behavior in officers and suspects. The national security implications of emotion reading technology could be even more monumental, such as use in conjunction with security cameras to detect exceedingly nervous travelers at airports for further inspection. As more advances are made, emotional information can join click streams, textual analysis, and other new, exciting methods of exploiting Big Data.

Related articles
  • MIT lab develops glasses that can read another person’s emotional state (newscientist.com)
  • Facial Expression Analysis the Future of Content Programming? (thecontentlab.icrossing.com)
  • Tackling Big Data on Police Use of Force (CTOvision.com)
Image via CrunchBase

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive
data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Predictive Analytics World New York City Conference Announces Speaker Line-Up

5 Min Read
Image
AnalyticsBig DataCloud ComputingData ManagementData MiningData WarehousingHadoopInside CompaniesITMapReducePredictive AnalyticsSentiment AnalyticsSocial DataSoftwareText AnalyticsTransparency

WOW! Big Data at Google

7 Min Read
big data types structured and unstructured data
AnalyticsBig DataBusiness IntelligenceCloud ComputingCollaborative DataData ManagementData MiningData QualityData VisualizationData WarehousingHadoopITMapReduceOpen SourceSocial DataSoftwareSQLUnstructured DataWorkforce Data

7 Important Types of Big Data

5 Min Read

Taking Measurement of Your Measurements

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?