Cloud Technology: the Cornerstone of a Small Business’s Online Presence

Cloud technology can be invaluable for companies wanting to create a strong online presence.
hybrid cloud usage
Shutterstock Licensed Photo

We have talked in depth about the massive benefits of cloud technology for small businesses. There are a number of compelling reasons that businesses need to turn to cloud technology to develop a strong edge against the competition. This explains why the cloud technology market will grow by $287 billion over the next four years.

There are a number of cloud computing applications that can help companies improve their bottom lines. Most discussions center around the use of cloud technology to facilitate interactions between employees and improving customer service. However, cloud technology can also be invaluable in the realm of digital marketing and improving the online presence of a small business.

Leveraging Cloud Technology to Improve the Presence of Your Small Business

We are going to emphasize the different ways that companeis can use cloud technology to bolster their online presence. However, it is important to understand the fundamentals first. We need to begin by answering the question: what is included in the term “online presence”?

It is the sum of all the things that your current and possible customers can search about your business on the Internet. You must think about how to reach your company’s target audience with a quality experience, the more junctures you must increase brand exposure. According to most marketing experts, content is probably one of the most important areas to emphasize in Search Engine Optimization (SEO). Original and fresh content helps a lot to get your site seen by web crawlers. You also need to explore guest posting. Guest posting services give different types of benefits for any business. Guest posting or blogging content on various blogs or sites is a great way to get huge followers for your site and social media handles.

Cloud technology can be an asset in all of these areas. Some of the ways that help to improve your online business presence with cloud technology include:

Build an Email List

Building and growing an email list is one of the top ways to build your online presence. An email list will enable you to connect with current and potential customers on a daily, weekly, or monthly basis.

To grow your email list, you can create gated content that users must sign-up to receive. Moreover, you can use call-to-action (CTA) on your website and social media pages to promote your email newsletter. It is the best way to build a relationship with the customers in a confidential way. In addition, it shows that your leads and customers are interested in your content. You can use tools in your content management system (CMS) to create forms, slide-in CTAs, or popups that are designed to collect email addresses.

This is one of the most important benefits of cloud technology and big data for email marketing. You can use cloud email automation tools to retain email addresses of everybody that opts into their lists. You can also use cloud hosting to improve the uptime of your squeeze pages, which increases the conversion rates of your landing pages.

Perform SEO Keeping in Mind the Latest Updates

Just 49% of small businesses develop SEO strategies and 18% don’t plan to engage in serious SEO campaigns that involve building link, creating content, and researching keywords. SEO is a free way to get on the first page of Google—recognition of an online presence. It takes time, but when done right, it works wonders to grow your business. You can follow proven practices such as creating quality, keyword-targeted content, advancing images, and building links.

Cloud technology can help in this regard by making it easier to store all of the data and content that you need. You can store articles that you use for guest posting on cloud platforms like Google Drive. Keyword research tools like Ahrefs also have cloud storage to keep track of your keywords these days.

Create Engaging Content for Readers

Small businesses want to make a profit for their company, but numerous studies have shown that the best way to attract more business is to produce content that creates value for your potential customers. This content is a great way to present your branding and personality to the world as every content you produce enhances your digital presence. To get started, you should create buyer personas that focus on your ideal customer’s pain points and motivations, then create content that answers their questions as part of your content strategy. You can also provide potential clients with podcasts, guest posting, or through question-and-answer sessions.

Cloud technology makes it easier to create engaging content these days. You can use cloud-based blogging platforms that host lots of different blogs and use machine learning technology to see which content seems to resonate most with the readers of those articles. This makes it easier to create similarly high quality content for your own blog. It pays to research your competitors when creating content.

Use Mobile-Specific Marketing Strategies

Google is now using mobile-first indexing for all sites on the web, so having a responsive site and boosting performance with tips like lazy loading is essential. Furthermore, with over half (60%) of internet searches being done on mobile devices, so you have to optimize your site for mobile devices.

Cloud technology has proven to be highly useful when it comes to mobile optimization. It enables you to create voice search and other UX features to create a better UX for mobile users.