Top Five Benefits of a Data Warehouse
According to The Data Warehouse Institute, a data warehouse is the foundation for a successful BI program. The concept of…
Eulogy for a Beloved Market Research Organization
A eulogy that I hope to never give because it is irrelevant…I have many memories, fond memories, so many, too…
Be Prepared to Duel with Data Quality
Plenty of business intelligence (BI) or data warehouse projects have been blindsided by complications related to data quality.
Applying Data Analytics to Customer Experience and Service on Social Media
Recently we interviewed Amir Dekel, Director of Marketing and Communications for ClickFox, a provider of "customer experience analytics." In results…
Want to Disprove a CEO’s Wishful Thinking? Use Analytics.
How often have you heard executives proclaim that next year the target for financial results will be a substantial lift…
In Search of Actionable Insights from Social Media Data
Most people recognize the incredible potential of the internet and social media data to collect and elicit opinions about millions…
Dell Offers VoC Advice to Other Companies
Define and sell a compelling vision, but be ready to back it up with a solid business case. Everything can…
Dispelling the Myths and Bringing BI to the Enterprise
There are many challenges to starting and maintaining a successful Business Intelligence program, starting with finding a strong, engaged business…
