3 Tips for Choosing the Right Domain Name

September 15, 2010
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We see a ton of new domain names each day– some good, some great, some…well, you know.   Regardless if it’s a blog,  personal website, or a full-scale enterprise presence, choosing the right domain is crucial in creating a successful website project. 

Registering your domain name may be a piece of cake, but deciding on a name isn’t always so easy.  Below are a few simple tips to help you  make the right choice when deciding on a new domain name:

We see a ton of new domain names each day– some good, some great, some…well, you know.   Regardless if it’s a blog,  personal website, or a full-scale enterprise presence, choosing the right domain is crucial in creating a successful website project. 

Registering your domain name may be a piece of cake, but deciding on a name isn’t always so easy.  Below are a few simple tips to help you  make the right choice when deciding on a new domain name:

1) Make it Relevant – When at all possible, choose a domain name that closely matches your project purpose.  If you’re a business, use your business name when possible.  For personal sites and blogs, focus on your core theme or brand goals when choosing a name.  Remember- your domain name should always relate to and be cohesive with your overall business and brand strategy. 

2) Consider your Searchability – Choose a name that is rich in key words that describe or relate to your project/business.  This will help indirectly increase your site visitors as Google will see links that use your domain name.  The benefits are two-fold– you’ll have domain name that not only reaches your audience but also lands you a little higher in search results.

3) Keep it Simple – Choose a name that people can easily remember.  Avoid unnecessary numbers and lengthy words. If people have to write it down, chances are that it’s too long and they’ll easily forget it.  Heed the basic marketing principle “keep it simple, stupid” and avoid any unneccesary complexities.

With these guidelines as a start, you’ll be well on your way to choosing the right domain name for your business or project needs.   And to our more seasoned site managers, do you have any additional tips to share?

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