Know Your S#*!: Maximize Web Conversion with A/B Testing
Long before the web existed, savvy direct marketers understood how to identify the copy, graphics, even the paper that resulted…
The Web’s Seven Key Channels for 2011
As we bring on 2011, we are going to see continued innovation and expansion on the web but with all…
Business Intelligence in the New Year
An entire month has just passed since my last blog on business intelligence software topics. This is my first post…
An Interview with a Market Research Expert – Tom H. C. Anderson
Today I'm introducing a brand new series to my blog and you've been lucky enough to start reading it from…
Business Analytics: Correlation is Not Causation
The New York Times reports that a respected psychology journal is due to publish a paper purporting to show “strong…
Intuit uses attribution analysis, behavioral targeting, and funnel-aware messaging
I led a session at the National Center for Database Marketing (NCDM) conference in Miami last month on how to “Target Customers…
Business Intelligence & Data Warehousing Trends: 11 for 2011
What industry trends will affect our industry this year and beyond? See my predictions below. Please note that my predictions…
Top 9 ways to maintain a healthy BI environment
The secret to a healthy Business Intelligence (BI) environment is to ensure it remains relevant. To remain relevant, and continue…
NielsenWire Scores 10th Place in Top Market Research Blogs of 2011
It's finally time to reveal where each of the market research blogs placed in the top 10! In case you…
Jill’s Anti-Predictions for 2011
It’s time for my annual predictions list for 2011—which esteemed TDWI members can find in this month’s edition of Flashpoint, coming…