Data Mining Models: Behavioral Segmentation and Classification
Two of the most common applications of data mining models are for behavioral segmentation and classification. In behavioral segmentation, clustering…
The Top-Down Nature of ‘Competing on Analytics’
Think about the large successful organizations which are known for harnessing information for competitive advantage; P&G, Goldman Sachs, Capital One,…
Why Business Analytics is important for business more than ever NOW !!
As the global political & physical barriers are collapsing, all the global markets are getting opened for businesses, creating a…
Virtualization comes of age… again!
Way back in 1991, when IBM announced the Information Warehouse Framework, one aspect of the content came as a shock…
Credit Score Cards
Information Technology as an industry has grown up in leaps and bounds. You may not find any organization on the planet…
Online Business Model Innovation
The Internet is enabling some very innovative and creative twists on traditional business models. Back in the day (you know,…
Five Subscription Page Absolutes: Ask for the Right Information
It seems basic, but sometimes we forget what should be done when signing people up for our emails.
