Unifying Your Social and Private Data Analytics – Creating an Integrated Customer Data Hub
Analyzing social media conversations, while critical to surfacing real-time customer considerations and preferences, represents only part of the equation to…
“Pricing to Win” Makes Losers Out of Winners
Donald Tuck, Polish Prime Minister, is taking heat for the fiasco of awarding an important highway contract to a low-cost…
Many Kinds of Analytics, One Approach to Maximize Their Value
Working with clients it is clear that the interest in analytics has never been greater than it is today. Yet…
Big Data: What can an energy company teach us about data science?
Two weeks ago I had the opportunity to attend the Economist’s first Information Conference on big data and the disruption…
Auditing the Email Collection Process
I got an opportunity to audit five merchants with their email collection process - cupcakes, shoes, jeans, handbags and goggles.
Data Integration Challenges
Data quality and data integration challenges are two of the biggest problems plaguing BI initiatives.
More Spocky, Less Rocky
On the shelves in the business section of any bookstore are numerous books about leadership and management. I have never…
Data Visualization Best Practices for Business Intelligence
Data analysis. What’s the point of it? Your first reaction might be to scoff at, or dismiss this question as…