How Data-as-a-Service (DaaS) Is Revolutionizing Marketing
Marketers analyze the data and crunch the numbers – but how many can really say they know which consumers or…
Cloud Ethics: Where’s the Line?
Cloud computing is no longer a mere buzzword; as noted by ITProPortal, 93 percent of organizations now run at least…
Better Marketing With Big Data
Marketing strategies are not just about crafting the right message for the right audience. It is also about reaching out…
How Big Businesses Can Benefit from Investing in the Cloud
To use the cloud or not to use the cloud? That is the question many business owners are wrestling with…
Contradictions of Big Data
What we’ve been toldWe’ve been told that Big Data is the greatest thing since sliced bread, and that its major…
3 Reasons the Internet of Things Will Impact ITSM
The Internet of Things (IoT) movement is a popular talking point across the IT and technology sector, and much of the…
A 5-Step Approach to Managing Your Manufacturing Marketing Data
A 5-Step Approach to Managing Your Manufacturing Marketing DataGood data is the driving force behind successful marketing. Data can be…
Finding the Right HR Datafication Solution
Remember what purchasing your first home felt like? There were so many things to consider that it was difficult…
How to Really Make Cloud Computing Work
The cloud may feel like it’s everywhere, but for a lot of people, that doesn’t make it any easier to…
Tracking the Customer Journey Is Critical for Engagement
Competition for customers is more intense today than ever before, and companies struggle to differentiate themselves from the competition. Our…
