Realize You’re a Data Company or Be Left Behind
If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?You…
What Leading Mobile Analytics Platforms Have to Offer
Mobile marketing efficiency is unthinkable without qualitative mobile analytics for both apps and ads. This post reviews two of the…
Do You Need a Data Scientist or a Marketing Researcher?
I was recently invited to give keynote addresses at Australia’s AMSRS conference and the USA’s CRC conference about Big Data.…
Our Own Private Cloud: How to Assess If a Private Cloud Built on Linux Is Best for Your Business
Your business has decided to move into the cloud, but which system should you choose? In the first of a…
Calculating the Soft Costs of Hadoop
Estimating the total cost of ownership (TCO) for Hadoop has been a challenge. Costs can be hidden or unanticipated during…
Demystifying Data Governance
Data governance can be described, quite simply, as how you oversee your data – which in practice is far from…
8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors
Originally published on the Truth in Data blog Originally published on the Truth in Data blogIt’s college football season and as schools…
Creating Value for Business: 2 Data Science Questions You Must Ask
Business goals are no doubt important, but in an analytic project it makes sense to balance the organization's goals with…
4 Ways to Improve Your Online Business with Big Data
The term, “Big Data” is difficult to define. Analyst Doug Laney called it “The 3 Vs” in 2001, meaning volume,…
How Data Integration Can Kill a Partnership Before It Happens
Data integration has come a long way in 15 years. While it used to be a multiyear and hugely costly…
