How Analytics is Making Basketball a More Beautiful Game
The NBA is the #1 global sports league — and analytics is helping make it even better.
Data-Backed Insights on Whether Email Marketing is Still Relevant
The last time I checked, £38 is the average ROI for every £1 invested in email marketing (source). The figure…
How CRM upgrades could better supply chain management
Dive Brief:Continued investments in mobility and social integration will enable new trends in customer relationship management (CRM) technology throughout 2017, Destination…
How To Create A 360-Degree Customer View Using Data
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view…
How to build a dashboard that your executives will love
The modern business has access to more data than ever before. The problem is, this data often hurts decision making.
Why Predictions Are Not Enough
In recent times, I have read a number of articles lamenting the frequent lack of value resulting from large scale…
Indian outsourcing firms bracing for changes
Dive Brief:Infosys Ltd. pared its revenue growth projections for 2017 due to an increasingly unpredictable political atmosphere in both the…
Knocking Down Silos: Connecting Technology to Business
"Knocking down silos" to ensure the critical role of data strategies and solutions -- from the perspectives of business needs,…
3 Sweet Big Data Lies
Big data - big potential, they say. They talk about how big their big data is and how many thousands…
Essential Measures to Manage Big Data From Security Perspective
When talking about big data from strictly a security standpoint, you have to look at 2 main issues. The first…
