Is Quantitative Data Enough to Understand Your Customers?
Big data is becoming increasingly important for marketing and business success. About 53 percent of companies are already relying on…
Using Big Data to Minimize the Risks of User-Generated Content
User-generated content has been a boon for marketers for the past couple of years. Research has found that consumers are…
Text Mining Strategies and Limitations with Scalable Data Solutions
Unstructured data has created a number of unique challenges for data scientists in the brands that depend on them. Textual…
Turbo-Charge Data Scientist Productivity with a Data Catalog
The average salary of a data scientist in the U.S. is nearly $130,000, a figure that’s bound to climb as the shortage…
Big Data Gives Patients Greater Control Over their Own Healthcare
Big data has changed healthcare more than almost any other industry. Over the past decade, the majority of discussions about…
Reconsidering the Contract of IT Outsourcing to Aid the Digital Business
In the coming years, there are numerous companies across the globe, which need to renew their contract of IT outsourcing…
2 Ways Your Data Might Be Skewed Without Your Knowledge
Every marketing decision you make is backed by some kind of data, whether it’s a statistic, a report, or a…
How Big Data and Algorithmic Trading Is Dehumanizing Online Markets
Algorithmic trading is the use of advanced, high-speed performance computer programs to execute trade entries and exits in the financial…
How Retailers are Harnessing Machine Learning and Predictive Analytics
Retailers are saying goodbye to intuitive guessing based on old-school data-gathering methods to convert customers. Welcome to the age of…
Advances in Analytics Are Solving Workplace Equality Challenges
In 2018, gender and racial equality are larger concerns than ever before. Fortunately, big data has the potential to address…