Using Email Intelligence to Increase ROI in an Tough Economy
As we enter the fourth quarter, the busiest online shopping season begins and the economy waffles with uncertainty, email marketers…
People I’m Thankful For: Jill Dyche
A lot of you may know the (true) story that when I bought the URL www.DataGovernance.com, a Google search only had…
What Jimmy Buffett Could Teach Data Governance Leaders
Back in the early 1970s, my brother Reese (who also writes in this space) was playing at Crazy Ophelia’s coffee…
Service In Action: Customer Acquisition
We met Polly Wong at our Panel of Peers Annual Conference in March and have been wanting to have her…
The Commoditization of Analytics
The Commoditization of Analytics The delivery of profit-boosting initiatives in a downturn economy has never been greater for…
Data Mining Book: Know It All
Soon to be released (November, 21st), a new book about data mining: Data Mining: Know It All. The list of…
“In the following Edge original essay, Taleb continues his examination of Black Swans, the highly…”
“In the following Edge original essay, Taleb continues his examination of Black Swans, the highly improbable and unpredictable events that…
What is DIG?
In case you haven’t heard, financial services companies are in a crunch time right now. Some say the current stormy…
On Best Buy’s success and being decision-centric
Last week I saw a post comparing Best Buy and Circuit City - one thriving and one going into bankruptcy…
Anderson Analytics Featured in Newest Forrester Report on CRM2.0/SNS
Forrester Research Vice President & Principal Analyst, William Band just released a new interesting report on CRM2.0. In the report…
