Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: This is not a corporate blog
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > This is not a corporate blog
Uncategorized

This is not a corporate blog

Daniel Tunkelang
Daniel Tunkelang
4 Min Read
SHARE

 

To paraphrase René Magritte, ceci n’est pas un blogue corporate (this is not a corporate blog).

Why do I bring this up? Because today I saw a post by Richard MacManus on ReadWriteWeb entitled “Report: Corporate Blogs Not Trusted“. It describes a report from Forrester that company blogs represent the least trusted information source, down at 16%. Actually, personal blogs don’t fare much better at 18%, but I’d like…

More Read

Image
Big Data: What’s a Brontobyte Again?
3 Things to Consider for Your 2016 IT Strategy
Early Indications December 2009: Yet Another Predictions Issue
An Able Grape at the Helm of Twitter Search
Resistance is NOT Futile

 

To paraphrase René Magritte, ceci n’est pas un blogue corporate (this is not a corporate blog).

Why do I bring this up? Because today I saw a post by Richard MacManus on ReadWriteWeb entitled “Report: Corporate Blogs Not Trusted“. It describes a report from Forrester that company blogs represent the least trusted information source, down at 16%. Actually, personal blogs don’t fare much better at 18%, but I’d like to use this report as a pretext to talk about what it means to blog as an industry professional.

Frankly, I don’t think corporate blogs, at least as they are conventionally understood, are a good idea. Companies put out press releases that no sane person would trust as an objective information source. A corporate blog is just a repackaging of a press release web page, trying to masquerade as something more hip. I don’t think it fools anyone, and I’m not aware of any corporate blogs other than the Official Google Blog that have significant readership.

Bloggers are people who speak with individual voices. And industry professionals are still people, regardless of their corporate affiliations. I am no more the voice of Endeca’s public relations department than Greg Linden is the voice of Microsoft’s or Matt Cutts the voice of Google’s.

Of course, I have my point of view, which unsurprisingly has some alignment with my employer’s overall vision. When I advocate for HCIR, I don’t make excuses for the fact that HCIR underlies Endeca’s approach to information access. But I speak as an individual and in my own voice. When I blog, I put my own credibility on the line, and I cultivate a reputation that extends beyond my corporate affiliation.

I think the interesting question for companies is not whether they should publish corporate blogs, but rather whether they should encourage their employees to publish personal blogs that relate to the work the company does. As someone who has been involved in the development of Endeca’s core intellectual property, I understand the reservations that companies have about letting their employees publish. But I think that companies are often too conservative, and incur an enormous opportunity cost in the name of protecting trade secrets. Letting employees blog (and, more generally, publish) not only provides the companies with free marketing, but also provides employees with an avenue for personal development.

I’d be curious to hear perspectives from readers here who work for companies. Perhaps I’m lucky to work for an enlightened employer; do most corporate citizens get the memo from Legal saying that blogging is something only the marketing department should do?

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

SOA may be reincarnating into ‘private clouds’

0 Min Read

SIA: eMarketer’s Calendar

1 Min Read

What demographic responds best to mobile?

5 Min Read

Why Study and Learn?

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?