Ahead of the Pack

December 10, 2008
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Well, it looks like innovation is the main positive and hopeful business topic for year-end 2008.

Industry and academic heavyweights are giving speeches and publishing articles, calling for more innovation and offering new dimensions for innovation. It’s the core of America’s competitiveness, says one. It’s measured by how many Ph.D.’s are graduating from US schools, says another. Nonsense, says still another, America’s marketing savvy counts, t

Well, it looks like innovation is the main positive and hopeful business topic for year-end 2008.

Industry and academic heavyweights are giving speeches and publishing articles, calling for more innovation and offering new dimensions for innovation. It’s the core of America’s competitiveness, says one. It’s measured by how many Ph.D.’s are graduating from US schools, says another. Nonsense, says still another, America’s marketing savvy counts, too. It’s not just what you invent, it’s what you do with it. Other voices say America’s competitiveness depends on innovation and the winners will be those who are global and open with their innovation efforts, learning from pools of talent abroad and blending homegrown and international skills to hone innovation.

Wow. And into this mix comes the new issue of Teradata Magazine that focuses on – you guessed it – innovation. I hope you’ll all read the magazine. It’s full of provocative and thought-filled articles. It’s available online at http://www.teradata.com/tdmo/

For me, there are three things that illustrate Teradata’s enduring commitment to innovation. One fits the currently fashionable notion of disruption. We were the original disruptors in analytics with massively parallel processing.

Second, we were the first to use “active data warehousing” to refer to near-real-time analytics that bring business intelligence tools to the front lines of business, from the strategic to the operational. We were way ahead of the pack on this.

Now, Teradata has innovated again with the launch of the Teradata Accelerate packages. As Chris Preimesberger wrote in eWeek on November 18, “Data warehouses are the aircraft carriers of the data storage world. It takes time to acquire, build, stock, launch and deploy a data warehouse. However, Teradata is challenging this notion with Accelerate, a customized, bundled package of hardware, software and services that can enable companies to rapidly deploy a data warehouse.”

Teradata Accelerate packages are low cost, quick time-to-value and easy one-stop shopping for data warehousing, opening Teradata’s promise to all.
Visit http://teradata.com/Accelerate for more information.

Now that’s innovation anyone can love.

Darryl McDonald
CMO, Teradata

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