By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Nice article on EDM
Share
Notification Show More
Latest News
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence
How Big Data Is Transforming the Maritime Industry
How Big Data Is Transforming the Maritime Industry
Big Data
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Nice article on EDM
Business IntelligenceCRMData MiningPredictive Analytics

Nice article on EDM

JamesTaylor
Last updated: 2008/12/10 at 5:35 AM
JamesTaylor
2 Min Read
SHARE

Joe McKendrick wrote a nice article on how EDM give companies a competitive edge for the Teradata Magazine this month. Joe did a nice job, as usual, of bringing out some key points and quoting me. My two favorite quotes were:

In addition, it’s inherently difficult to build actionable intelligence into most existing applications. “Enterprise applications don’t focus c…


Copyright © 2008 James Taylor. Visit the original article at Nice article on EDM.

More Read

ai software development

Key Strategies to Develop AI Software Cost-Effectively

AI is Driving Huge Changes in Omnichannel Marketing
Maximize Tax Deductions as a Business Owner with AI
Marketers Use AI to Take Advantage of 3D Rendering
Top Five AI-Driven Digital Marketing Tools in 2023

Joe McKendrick wrote a nice article on how EDM give companies a competitive edge for the Teradata Magazine this month. Joe did a nice job, as usual, of bringing out some key points and quoting me. My two favorite quotes were:

In addition, it’s inherently difficult to build actionable intelligence into most existing applications. “Enterprise applications don’t focus coherently on decisions and don’t enable the decisions they do automate to be managed effectively,”

The role of EDM is often to provide guidance to operational decision makers—not issue a single hard-and-fast decision, Taylor adds. This is an advance from BI systems that, up until now, essentially dumped a lot of information in users’ laps, saying, “Here’s the information, go figure out what to do,” according to Taylor. An effective EDM solution will offer viable alternatives based on available data and mapped against business rules. “It may say to a rep, ‘Here are the three things that are OK for you to do. Do any of them—it doesn’t matter which one you do, but do one of them.’”

Anyway, I strongly recommend the article and, if you like it, would suggest you buy the book Neil and I wrote for full coverage of EDM – Smart (Enough) Systems.


Link to original post

JamesTaylor December 10, 2008
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai software development
Artificial Intelligence

Key Strategies to Develop AI Software Cost-Effectively

10 Min Read
ai in omnichannel marketing
Artificial Intelligence

AI is Driving Huge Changes in Omnichannel Marketing

12 Min Read
ai for small business tax planning
Artificial Intelligence

Maximize Tax Deductions as a Business Owner with AI

9 Min Read
ai in marketing with 3D rendering
Artificial Intelligence

Marketers Use AI to Take Advantage of 3D Rendering

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?