Embedded analytics seems nowhere more obvious or better applied than through Salesforce.com customers. Obviously this is not meant as a blanket statement, but looking at analytics and sales analytics specifically, the convergence of on-demand offerings with analytics to use on top of an organization’s CRM applications shows that embedding analytics within an organization’s operational systems can be made simple. Unlike traditional offerings that…
Embedded analytics seems nowhere more obvious or better applied than through Salesforce.com customers. Obviously this is not meant as a blanket statement, but looking at analytics and sales analytics specifically, the convergence of on-demand offerings with analytics to use on top of an organization’s CRM applications shows that embedding analytics within an organization’s operational systems can be made simple. Unlike traditional offerings that require a strong internal IT infrastructure as a base, with on-demand solution offerings, and now with the use of Force.com that enables organizations to pick and choose partner solutions, the use of embedded analytics becomes easier.