The importance of feasibility studies in business intelligence
Introduction In a previous article, A more appropriate metaphor for business intelligence projects, I explained one complication of business intelligence…
Conducting A/B Tests: Subject Lines
Ask any email marketer and they’ll likely agree that testing subject lines is a good practice… but ask them if…
IBM’s Mills: ‘Find me a company not interested in SOA principles’
'Nobody gets up in the morning with the idea that they want to accumulate more redundant IT assets'At a press…
Got Hate Tweets?
I had the novel experience today of discovering that someone set up a Twitter account for the sole purpose of…
Empowering Business Users To Embrace Change
Connie Moore of Forrester presented on empowering business users to embrace change and began with a great quote from a…
Breaking Free of the One-Page Dashboard Rule
Conventional wisdom says that an executive dashboard must fit on a single page or screen. The argument hinges on a…
The emergence of the mega-tech vendor economy
The event that brought this line of thinking out is the announcement today from IBM and Hubspan have formed a partnership and…
IBM Acquires Exeros Assets – What does this mean for CA Data Profiler?
IBM has announced that it has acquired Exeros, the private company that produces Exeros Discovery X-Profiler, the product upon which…
Careful with the S-word
Market researcher Tom Ewing offers some advice that applies equally well to statisticians -- be careful when you use the…
Dynamic Business Processes and IBM BlueWorks
Craig Hayman presented some interesting statistics to kick off - 83% of CEOs expect significant change yet 76% of IT…