Big Data
1011 views

Behavioral targeting – Balancing what is possible with what is right

Mark Cameron - July 19, 2016

Many new data driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. (more…)

Uncategorized
658 views

The Battle of the Data Giants

Mark Cameron - September 16, 2015

 On the 9th of September Apple held its latest product release event. Apple are masters of the great reveal. They are the gold standard for creating brand…

Uncategorized
712 views

The Wu-Tang Effect: Innovation in the Entertainment Industry

Mark Cameron - April 2, 2014

Image source: WuTang Clan Twitter account Image source: WuTang Clan Twitter accountFew industries have experienced more disruption from the advancement in digital technology than the entertainment industry. From the…

Big Data
1719 views

Data Is Not the New Oil, It’s the New Soil

Mark Cameron - October 5, 2013

At Working Three we spend a lot of time helping our clients see the At Working Three we spend a lot of time helping our clients see the world…