3 Ways Data-Driven Marketing Drives Higher ROIAt the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is…
How Manufacturers Can Use Big Data to Acquire New CustomersFor industrial and manufacturing marketers, the integration of data, technology and marketing is producing a wealth of new…
What Data Will Your Customers Share for Better Service?Your customers are willing to share their personal information with you – but only if they get something in…
How is Big Data Changing the World?When we talk about Big Data, many of the examples and use cases we share center around how Big Data is…
Are you a data hoarder? If your data looks a bit like this, read on. Many businesses are feeling the pressures of data overload. Are you a…
According to Google Trends, in 2011, the hype of big data had just begun. In 2015, the hype still exists, yet big data has evolved beyond hype!…
As marketers, buying lists of emails is commonplace. Perhaps it is for customer acquisition or to append missing information to our customer database. Whatever the reason, marketers…
We all need to focus on retaining new customers to grow our business. So how do you go about acquiring profitable new customers? And where do you…
Is your marketing data all over the place? Does the idea of sending a targeted multi-channel marketing campaign make you cringe? Do you reallyknow what your best…
With the advent of new technologies, more digital channels, and numerous social media platforms, the consumer shopping journey has undergone a complete transformation. Checking messages on smartphones…
