Uncategorized
1257 views

3 Ways Data-Driven Marketing Drives Higher ROI

Lbedgood - July 6, 2015

3 Ways Data-Driven Marketing Drives Higher ROIAt the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is…

Uncategorized
3042 views

How Manufacturers Can Use Big Data to Acquire New Customers

Lbedgood - June 29, 2015

How Manufacturers Can Use Big Data to Acquire New CustomersFor industrial and manufacturing marketers, the integration of data, technology and marketing is producing a wealth of new…

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1647 views

What Data Will Your Customers Share for Better Service?

Lbedgood - June 9, 2015

What Data Will Your Customers Share for Better Service?Your customers are willing to share their personal information with you – but only if they get something in…

Big Data
2361 views

How Is Big Data Changing the World?

Lbedgood - June 8, 2015

How is Big Data Changing the World?When we talk about Big Data, many of the examples and use cases we share center around how Big Data is…

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1033 views

Are You a Data Hoarder? Learn How to Manage the Clutter

Lbedgood - May 10, 2015

Are you a data hoarder? If your data looks a bit like this, read on. Many businesses are feeling the pressures of data overload. Are you a…

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1592 views

How Big Data Is for Marketers

Lbedgood - April 16, 2015

According to Google Trends, in 2011, the hype of big data had just begun. In 2015, the hype still exists, yet big data has evolved beyond hype!…

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1102 views

Buying Email Lists vs. Using Data-as-a-Service (DaaS)

Lbedgood - April 2, 2015

As marketers, buying lists of emails is commonplace. Perhaps it is for customer acquisition or to append missing information to our customer database. Whatever the reason, marketers…

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2632 views

3 Customer Acquisition Strategies to Ensure Your Brand Is Not a “One Night Brand”

Lbedgood - March 30, 2015

We all need to focus on retaining new customers to grow our business. So how do you go about acquiring profitable new customers? And where do you…

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1290 views

“I Need to Get All This Data Together!”

Lbedgood - March 27, 2015

Is your marketing data all over the place? Does the idea of sending a targeted multi-channel marketing campaign make you cringe? Do you reallyknow what your best…

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1214 views

Why CMOs Struggle to Engage Consumers Across Multiple Channels

Lbedgood - March 23, 2015

With the advent of new technologies, more digital channels, and numerous social media platforms, the consumer shopping journey has undergone a complete transformation. Checking messages on smartphones…