Analytics
968 views

Pssst … How Much Money For Your Personal Data?

BillFranks - June 3, 2016

We’re all generating a lot of data about ourselves and how we live day to day. There are personal fitness devices, preferences and opinions expressed on social…

Analytics
1042 views

Approach Big Data Analytics Like A Lego Kit

BillFranks - April 15, 2016

A few months back I was having a conversation with a colleague of mine, Brad Elo. We were discussing the importance of operationalizing analytic processes and the need…

Analytics
883 views

Without Things, There Is No Analytics Of Things (AoT)

BillFranks - March 10, 2016

I was recently having a discussion with Richard Hackathorn, an industry strategist & analyst and Dan Graham, a colleague who is deep into my company’s strategy for…

Analytics
1074 views

Tracking All The Things You Need To Analyze

BillFranks - February 12, 2016

As the Internet of Things (IOT) continues to gain momentum, there is a critical component to success that is missing today. While I’ve written about the power…

Analytics
1477 views

Change Your Business One Metric At A Time

BillFranks - January 23, 2016

Change is hard for most organizations and individuals. Change that goes against historical cultural norms is even harder. In today’s fast moving business world, organizations have to…

Uncategorized
1337 views

Netflix Asked the Wrong Analytics Question

BillFranks - December 10, 2015

One of the legendary events in the history of analytics was the original Netflix prize. The event led to a terrific example of the need to focus on…

Analytics
1287 views

All-Channel Marketing Is NOT Omni-Channel Marketing

BillFranks - November 12, 2015

I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing…

Analytics
1216 views

Analyzing the Internet of Things

BillFranks - October 8, 2015

The Internet of Things (IoT) is a topic that is continuing to rise in buzz and interest. The IoT has been rapidly arriving around us whether we…

Analytics
762 views

Ants, Padlocks, and Cyber Security

BillFranks - September 10, 2015

If you’ve followed the news recently, I don’t need to tell you that cyber security is a topic of major importance today. It seems that every week…

Uncategorized
730 views

If I Text You Tonight, Will Your Analytics Text Me Back in the Morning?

BillFranks - August 13, 2015

It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though…