Uncategorized
1274 views

Discovery Analytics: It’s Not Hacking, It’s R&D

BillFranks - July 9, 2015

I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or…

Analytics
1237 views

What Angry Birds Can Teach Us About Analytics

BillFranks - June 11, 2015

The past couple of years, my kids participated in The Hour Of Code. If you haven’t heard about the initiative, check it out. Basically, a wide range…

Analytics
876 views

All Is Not Lost: Finding Value In Marketing Attribution Data

BillFranks - May 15, 2015

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing…

Analytics
1233 views

The Perils of Marketing Attribution

BillFranks - April 14, 2015

Editor's note (4/22/2015): We're proud to announce that Bill Franks will be sharing his expertise at The Social Shake-Up 2015 in June. Register here! Editor's note (4/22/2015):…

Analytics
916 views

Analytics and Exponential, Unpredictable Growth

BillFranks - March 13, 2015

If I gave you the choice of winning either $1,000,000 or one penny doubled every day for a month, which one would you pick? The million dollars…

Big Data
803 views

Is Your CEO Out of Touch or Being Misled?

BillFranks - February 13, 2015

In January, The Economist revealed the results of a major study aimed at identifying how businesses that are successful at being data-driven differ from those that are…

Analytics
972 views

Peer into the Analytics Crystal Ball for 2015

BillFranks - January 9, 2015

On December 10, I helped facilitate the International Institute for Analytics webinar to announce our analytics predictions for 2015. I will provide additional commentary on several of the…

Analytics
796 views

Ignore Your Business, Rake in the Profits

BillFranks - December 12, 2014

Want to uncover interesting ways to drive value from data? Most organizations focus primarily on internal opportunities that support their business, such as understanding customers better, determining…

Analytics
1047 views

Miss the Right Connections at Your Own Peril

BillFranks - November 14, 2014

Historically, most analytics have had laser focus on specific entities like a customer, a product, a vendor, or a variety of others. When performing analysis, the focus…

Analytics
1026 views

Who Gets the Call When Your Analytics Process Crashes?

BillFranks - October 10, 2014

I recently had a meeting with one of the largest companies in the world, where we discussed concerns about ongoing maintenance and, more importantly, ongoing repair required…