Data Mining

Dawn of a new era: On-site – Off-site Integrated Marketing

AkinArikan - April 8, 2009

While it isn’t yet quite the online-offline integration that is my pet peeve, a new era of web marketing and web analytics seems to have begun. I…

Data Mining

WAA Board of Ds. — My Top Picks

AkinArikan - March 29, 2009

Time to elect the next set of leaders that will take our Web Analytics Association into the future. How awesome is it to have 22 candidates who…

Data Mining

Q&A with CEO of Apogee Search, Bill Leake

AkinArikan - February 27, 2009

Lots of questions came in from the viewers of our recent webinar with the CEO of Apogee Search, Bill Leake. Many more questions than we could answer in the…

Data Mining

A nugget from our webinar with Bill Leake from Apogee-Search

AkinArikan - February 19, 2009

Here is take-away from our webinar with Apogee’s CEO Bill Leake today: Don’t be shortsighted in applying analytics for boosting success from online lead generation, specifically paid…

Data Mining

Need to Print Money? Learn how, on Feb 18 with Apogee and Unica

AkinArikan - February 13, 2009

The value prop of being better at SEM is that you can achieve the same outcomes with less spending. Reduce spend on PPC keywords that attract visitors…

Data Mining

Why it should be “target & test”, not “test & target”

AkinArikan - February 13, 2009

Here is a small nugget from the Feb 5th Webinar with Josh Manion and Bryan Eisenberg. I touched on this in my little intro during the webcast because…

Data Mining

Feb 5th – WAA Webinar: Get the $$$ for Testing

AkinArikan - January 29, 2009

If you had the chance to put together an educational webinar on the topic of testing website content and ads - who would be your dream picks as panelists?…

Data Mining

Make More Out of Product Reviews: Take them Offline too!

AkinArikan - December 27, 2008

Given the times that we live in, most marketers are eager to make more out of what they already have. And one thing that web marketers have…

Data Mining

Q&A for 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing

AkinArikan - December 18, 2008

The December 4th web cast, 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing, drew a great audience. Lots of questions came in during the…

Data Mining

A tough attribution problem: Do Marketing Affiliates deserve all the credit they get?

AkinArikan - December 13, 2008

Recently, I received a tough question from one of the well known web analysts in our industry. “Your book did a great job in detailing how to…