Data Mining

Do Customer Reviews Help or Hurt?

AkinArikan - November 15, 2008

As the previous post explored the question whether Freshdirect would see increased revenues from user generated content, one of my most resourceful colleagues, Jay Henderson, pointed out…

Data Mining

Fun with Web Analytics: Can You Measure Interaction With a Paperback Book?

AkinArikan - November 14, 2008

Many marketers are still blissfully ignorant about web analytics and think that it was only of interest to the web team, namely for improving online marketing. Yet its promise…