CIO Becomes the New CMO!
Marketing budgets are now larger than IT budgets & growing faster says Gartner. By 2017, Gartner says that CMOâs will spend more on IT than CIOâs.
Interesting how marketing is getting more & more dependent on technology.
And yet the Marketerâs perception of internal IT is not very positive. The same Gartner survey has Marketers saying that they:
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