CIO Becomes the New CMO!

February 18, 2012

Marketing budgets are now larger than IT budgets & growing faster says Gartner. By 2017, Gartner says that CMO’s will spend more on IT than CIO’s.

  Interesting how marketing is getting more & more dependent on technology.

And yet the Marketer’s perception of internal IT is not very positive. The same Gartner survey has Marketers saying that they: