Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Interview: Big Data Into Big Insight
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Interview: Big Data Into Big Insight
Big Data

Interview: Big Data Into Big Insight

Timo Elliott
Timo Elliott
5 Min Read
SHARE

Big data concept in word cloud

Big data concept in word cloud

AdrianSimpson02small2

Database industry veteran Adrian Simpson will be presenting a session entitled Big Data Into Big Insight at the UK SAP Innovation Forum on March 11th in London. I took the opportunity to catch up with him and ask some questions on his session and other big data trends.

More Read

Using Sentiment to Understand Your Consumer & Your Competitors
Big Data: Where Did All The Water Go?
Using R in Astronomy
For full ERP benefits, use cloud infrastructure and cloud applications.
Robot HR: How HR is Contributing to Unemployment

What’s your background?

My career has been in two twelve-year segments. I spent the first twelve years working with large-scale, high-transaction database systems, at a company called Computer Corporation of America. Despite the grand title it was a small privately-held company, focused on technology to support “big volume” transactions, with a system that knocked the spots off Oracle at the time.

So you were one of the earliest “big data” people?

I suppose so! We dealt with problems that people couldn’t solve at the time with their relational databases. We used a variety of clever techniques, with lots of indexes and bitmap pages to speed up querying. Our big differentiator was that we didn’t have to do full table scans to answer queries.

And the second twelve years?

First I had a quick jump to a dot com that came out of the Boo.com fiasco. Boo.com was an online retailer in the UK in the late 90s — it had huge amounts of investment, but wasn’t making any money. When the bubble exploded, I joined one of the companies that came out of the ashes of boo.com – but it also had a relatively short life span.

Since then I’ve been with SAP. I joined SAP Portals just after the acquisition of Top Tier. Then I worked with NetWeaver, SOA, master data, etc. in various global roles in EMEA, and I joined SAP UK in 2009.

What’s your role now?

I’m the Chief Innovation Officer for SAP UK and Ireland. It’s a role that allows me to talk about SAP’s innovation strategy and how SAP is changing as a company. The goal is to help our partners, customers, and employees catch with the speed SAP’s moving when it comes to innovation.

What is your presentation at the Innovation Forum about?

It’s the first session in the “innovation opportunity” track around Big Data. The goal is to paint the picture about the reality of where Big Data can be used by our customers. I won’t be covering what Big Data is, the technology, or the evolution of the size of data. Instead, we’re going to turn it around: “if you work in this industry, how would Big data matter to you?”

My intention is to try to tell that through examples of existing reference customers who have made a leap of faith with SAP technology.

What are some of the Big Data trends you’re seeing in the UK?

Companies are starting to take it more seriously. We’re a little weary of the “big data” terminology, but there’s a lot of interest in data scientists. The scarcity of those people is generating some discussion about how seriously companies need to take data science. It’s a role for the future that is starting now: demand is building, but it’s outstripping supply at the moment. There’s lots of chatter around questions like “how do people coming into the workplace market now bring the data science skills that organizations are going to need so much in the next few years”

What other trends do you find interesting?

I’ve been thinking a lot about the machine-to-machine “internet of things”. There are lots of interesting perceptions on how useful or not it is going to be to have machines talking to each other during the day. The reaction has been “if I’m sitting on the couch, I don’t need an alert from the fridge telling me that I’ve run out of beer – you’ll need a more interesting use case!” I think machine-to-machine connectivity will be much more relevant to businesses than to consumers. It will happen outside of the customers’ experience, but it will be an opportunity make the overall experience much better.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive
image fx (71)
The Power of AI for Personalization in Email
Artificial Intelligence Exclusive Marketing
image fx (67)
Improving LinkedIn Ad Strategies with Data Analytics
Analytics Big Data Exclusive Software
big data and remote work
Data Helps Speech-Language Pathologists Deliver Better Results
Analytics Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Data in Consumer Finance

6 Min Read

Smart Cities of the Future: An Innovation or Intrusion?

6 Min Read
devops options for data-driven software
Big Data

8 Considerations With Low-code Platforms for Data-Driven DevOps

9 Min Read
big data and seo courses
Big DataExclusive

How To Select Ideal SEO Courses In The Big Data Era

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?