Collecting Analytic Data by Tracking Mobile Visitors: A Guide for Mobile Insights

October 9, 2015
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Mobile devices that include smartphones, tablets and iPads have become an important part of a majority of the population in the world today. They offer an easy and convenient means to communicate, share information and surf the internet. As at now, statistics reveals that the number of mobile devices outnumbers the world’s population. A majority of these devices are used to access the internet.

Mobile devices that include smartphones, tablets and iPads have become an important part of a majority of the population in the world today. They offer an easy and convenient means to communicate, share information and surf the internet. As at now, statistics reveals that the number of mobile devices outnumbers the world’s population. A majority of these devices are used to access the internet.

Therefore, as the populations transits to mobile devices, and so should the businesses. Online business owners need to understand the behaviors of the mobile visitors to their websites. To achieve this, you must make sure you have designed a mobile friendly website. Most of the mobile users get lost upon visiting a website that isn’t mobile friendly. Google Analytics has made it simple for website owners to easily distinguish mobile device traffic from that of desktop and computers. The statistics obtained are useful for analyzing conversions and visits to the website.

So as to track the mobile traffic on your website, it is recommended to create Google Analytics mobile dashboard. Google analytics dashboard provides an easy way through which the website owner can analyze and the share the data obtained. Essentially, two types are available for startups; mobile traffic dashboard and mobile vs. desktop vs. tablet dashboards.

Tips on how to perform Google analytics mobile tracking

1. Create a separate mobile website and mobile application measurement strategies

There is an array of mobile devices on the market today with different users. Since these users have varying needs, they will visit your website for different reasons. As a website owner, you need to understand each of the customers and attend to their unique needs. These mobile devices also use applications that utilize different technologies. Creating a distinct mobile website will make the process of tracking Google analytics on mobile simple.

2. Keep only the essentials

When the web designer embarks on the creation of a new mobile website, make sure that he doesn’t replicate the entire content of the desktop website. Mobile websites are always limited space, so you need to ensure that all critical features are captured. Anything that is not important should be left out. It is also important to keep the mobile website as simple as possible.

3. Reduce on loading times

Mobile users are so impatient. As you develop the new mobile website, you need to ensure that you reduce loading time to just a few seconds. This will make them spend more time on your website. If it takes more time to load, they may opt to close the site and moving on to others.

4. Mobile site switching

The website should be created in a manner that it is easy to redirect from the desktop website. A good web designer should be able to develop a sub-domain that allows for easy switching.

5. Cross device compatibility

There is the need to create a mobile website that interacts with all kinds of mobile devices. These devices use different applications, therefore, calling for an integrated system that can accommodate all mobile devices.